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Identify and critically analyze the external and internal environment for Zara using relevant models: Global Strategy and Sustainability Research Paper, UBT, UK

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Identify and critically analyze the external and internal environment for Zara using relevant models: Global Strategy and Sustainability Research Paper, UBT, UK

UniversityUniversity of Business and Technology (UBT)
SubjectGlobal Strategy and Sustainability
  • Identify and critically analyze the external and internal environment for Zara using relevant models.
  • Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
  • Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.

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