| University | University of Business and Technology (UBT) |
|---|---|
| Subject | Global Strategy and Sustainability |
- Identify and critically analyze the external and internal environment for Zara using relevant models.
- Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
- Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
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