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MG1054: Demonstrate an understanding of political & economic concepts and principles and their basic applications to the international business environment: International Business Environment Coursework, BUL, UK
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| University | Brunel University London (BUL) |
|---|---|
| Subject | International Business Environment |
Main Objective of the assessment
– To demonstrate an understanding of political & economic concepts and principles and their basic applications to the international business environment.
– To develop the ability to search, evaluate and analyze relevant, accurate, and timely literature and/or secondary data to assist the development of a critical essay.
– To develop the ability to write an essay in a professional format.
Description of the Assessment
Multinational corporations (MNCs) internationalize in order to exploit business opportunities in other countries. However, exploiting these business opportunities are expected to be conducted in a ‘socially responsible’ manner. You are expected to write an individual essay of no more than 1500 words in length (not including references, appendices, and coversheet) in which critically discuss the notion of ‘social responsibility and its implications for MNCs.
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