| University | Newcastle University (NU) |
|---|---|
| Subject | MKT2011: Sales Management and Marketing Channels |
Learning Outcomes
- Critically evaluate the theories and frameworks of Integrated Marketing Communications.
- Explain the relationships between messages, tools, and media and how they can be approached from an Integrated Marketing Communications perspective.
- Accurately, clearly, and appropriately communicate, argue and counter-argue information, attitude, and ideas.
Task
- Building “brand trust” using intangible benefits of communication
- Consumer behavior shifts during the pandemic and changes that have been retained
- Engaging with audiences on their terms, preferences, and communication needs to facilitate the consumer journey.
- Aligning all brand functions, and parties’ interests to enable IMC within media planning.
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