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UGB269: Analysis of the Role of Innovation Management And its Impact on Global Business: Innovation Management Report, University of Sunderland, UK

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UGB269: Analysis of the Role of Innovation Management And its Impact on Global Business: Innovation Management Report, University of Sunderland, UK

UniversityUniversity of Sunderland
SubjectUGB269: Innovation Management

Learning outcomes

Knowledge

K1 Analysis of the role of innovation management and its impact on global business.

K2 Critical debates on the strategic, tactical, and operational challenges in establishing a viable innovation management culture.

K3 Investigation and debates on the key attributes retaining learning from effective innovation management practices.

Skills

S1 An ability to critically appraise and evaluate theories of innovation management in the 21st century.

S2 An ability to contextualize and evaluate viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of innovation management

Guidance

a) An introduction in which you introduce the theme that you are investigating, clearly emphasizing its importance.

b) A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing innovation and technology transfer theme.

c) A section on your findings includes a critical evaluation, detailing the theme selected its implications, and company examples.

d) Conclusions and commercially viable solutions.

e) Throughout the report, you must integrate theory with practice, critically evaluating your findings.

f) All sources must be cited correctly in accordance with the Harvard system of referencing.

Task 1

Choose one of the themes below and prepare an academic report in the form of a journal paper of 3000 words in length, excluding appendices.

1) Meeting the challenges of ManagingUncertainty
2) Innovation Management Audits
3) Internal Corporate Venturing
4) Joint Ventures, Alliances & IP
5) Building and Managing Dynamic Capability
6) Evolving Models of Innovation Management & IP

The submitted paper must critically debate a current theme and be supported with company examples. The assignment is intended to give you an opportunity to show that you are capable of applying your knowledge of managing innovation and technology transfer, not only in describing the issue faced by the commercial sector but also in explaining it and justifying your proposed actions for improvement.

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