3BU003: Marketing Plan for Safety First, focusing on the online promotion of the company’s products to new business customers: Principles of Business Case Study, UOW, UK

Tasks

• You are required to produce a Marketing Plan for Safety First, focusing on the online promotion of the company’s products to new business customers. The Marketing Plan should include the products, price, and place of the 7 Ps and briefly discuss how each of these will be managed, in order to increase customer and order numbers for the company.
• This section requires you to focus on improving the demand lead time for Safety First products so that the new and existing customers of Safety First wait for the shortest possible time between ordering PPE and taking delivery of their ordered product(s). In order to do this, you will need to undertake internet research, to find at least two companies that can supply wholesale quantities of Safety First’s three core products directly to your warehouse unit in Wolverhampton, along with the cost for each ‘unit’ – which will help you to produce your financial projection for
• You will also need to consider the number of existing staff and the potential new orders the company may receive, providing a final figure of additional staff, which will support your completion of
• Finally, you will need to consider the current packing space available to new and existing staff and how this might be adapted to meet increased staff levels and packing requirements.