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Over the past two decades, consumer behavior has tended to become more ethical. We spend much more on products: The Rise of the Ethical Consumer Case Study, NU, UK

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Over the past two decades, consumer behavior has tended to become more ethical. We spend much more on products: The Rise of the Ethical Consumer Case Study, NU, UK

UniversityNewcastle University (NU)
SubjectThe rise of the Ethical Consumer

Question

Over the past two decades, consumer behavior has tended to become more ethical. We spend much more on products and services that we perceive to have an ethical or sustainable provenance and are more likely to boycott brands that develop an unethical reputation. Critically examine the main consequences of this trend for the management of people in commercial organizations.

 

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