| University | University of Warwick (UOW) |
|---|---|
| Subject | Business |
- Situational audit of both companies.
- Evaluate the role and effectiveness of government policies and agencies in encouraging or hindering the creation and survival of the business
- Compare and analyze the existing growth and development strategies of both companies.
- Compare and evaluate the marketing strategies of both companies.
- Compare and critically evaluate the effectiveness of organizational leadership, culture, and change management practices in both companies.
- What lessons the SME can learn from the above comparative analysis?
- Based on your analysis in sections a to e (above); identify, critically evaluate, and discuss the key strategic problems, challenges, and opportunities your chosen SME will be facing during its journey of growth and becoming a large corporation.
- A concise summary of the main findings.
- Demonstrate a clear understanding of the comparative issues faced by the SMEs vs large businesses and key recommendations to SMEs.
- No new information should be presented here.
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