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SOE09401: Drawing on your knowledge of the PESTEL model, analyze the external environment facing: Strategic Management Case Study, UOY, UK

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SOE09401: Drawing on your knowledge of the PESTEL model, analyze the external environment facing: Strategic Management Case Study, UOY, UK

UniversityUniversity of York (UOY)
SubjectSOE09401 Strategic Management Case Study
  • Drawing on your knowledge of the PESTEL model, analyze the external environment facing global pharmaceutical industry and identify the key external factors that impact on the company. (15%)
  •  Using Porter’s Five Forces framework, analyse the attractiveness of the global pharmaceutical industry. Support your analysis with evidence from the global pharmaceutical industry case study (25%)
  •  Using Porter’s Generic Strategies, analyse the competitive strategy employed by Mars and Nestlé. Support your analysis with evidence from the case study. (25%)
  •  Using Ansoff’s matrix, analyse the direction of growth that Mars and Nestlé has undertaken to grow their business. Provide recommendations for the firm's future growth. (25%)

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