| University | University of York (UOY) |
|---|---|
| Subject | SOE09401 Strategic Management Case Study |
- Drawing on your knowledge of the PESTEL model, analyze the external environment facing global pharmaceutical industry and identify the key external factors that impact on the company. (15%)
- Using Porter’s Five Forces framework, analyse the attractiveness of the global pharmaceutical industry. Support your analysis with evidence from the global pharmaceutical industry case study (25%)
- Using Porter’s Generic Strategies, analyse the competitive strategy employed by Mars and Nestlé. Support your analysis with evidence from the case study. (25%)
- Using Ansoff’s matrix, analyse the direction of growth that Mars and Nestlé has undertaken to grow their business. Provide recommendations for the firm’s future growth. (25%)
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