| University | Awards for Training and Higher Education ( ATHE) |
|---|---|
| Subject | Unit 8 Principles of Marketing and Sales (F/650/4824) |
Unit 8 Principles of Marketing and Sales Assignment Brief
| Qualification | ATHE Level 3 Diploma in Business |
|---|---|
| Unit Title | Unit 8 Principles of Marketing and Sales |
| Unit Reference Number | F/650/4824 |
| level | 3 |
| Credits | 15 |
| GLH | 90 |
| Unit grading structure | Pass, Merit and Distinction |
Unit Aim
Learners will develop knowledge and understanding of the principles of marketing and sales. Learners will also begin to gain the skills required to undertake marketing activities. Learners will have the opportunity to apply the principles and use the skills to complete a marketing mix plan
Learning Outcomes and Assessment Criteria
1. Understand the sales and marketing relationship
1.1 Analyse the relationship between the sales and marketing functions
2. Understand the price and promotion elements of the marketing mix
2.1 Explain
(a) what is meant by the marketing mix and
(b) the different strategies for pricing products and services as part of the marketing mix
2.2 Explain different approaches to promoting products and services
2.3 Analyse market segmentation strategies
3. Understand the product and place elements of the marketing mix
3.1 Explain the product life cycle for a product or service
3.2 Explain the role of place and recent trends in the choice of distribution channel
4. Understand the importance of elements of the marketing mix for services
4.1 Explain the role of physical evidence, people and processes as part of the marketing mix for services
5. Understand how to develop a marketing plan
5.1 Explain the elements of a marketing plan
5.2 Explain
(a) the ethical implications of marketing and sales and
(b) the key legislation relating to marketing and sales in a named country
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