Unit 43 (H/618/5124) Strategic Business Plan Assignment: Internal and External Analysis with Tactical Growth Strategies in the Automotive Sector

University CECOS College London
Subject Unit 43: Business Strategy

Assignment Brief – Part 1

Centre number 01018
Unit Number and Title Unit 43: Business Strategy
Unit Code H/618/5124
Unit Level 5
Credit Value 15
TQT 150
Unit Type` Optional
Academic Year 2025
Assignment Title Strategic derivatives, actions and objectives to achieve strategic alignment by interpretation of internal and external data.
Unit Tutor Shakeel, Suryateja, Yogin, Manohar, Clea
Issue Date 28th April 2025
Assignment Brief Internally Verified 14th April 2025
Submission Date  18th July 2025 (Please submit Part 1 and Part 2 as a single document via the Turnitin link on the same date.)
Submission Format      
 

Submit a document in the form of a “Formal Report” to the Director of the organisation. The report should include a title page, table of contents, an introduction to your chosen organisation, a conclusion, and recommendations. Ensure citations, bibliography, and references are formatted according to the Harvard System. Improper referencing may result in plagiarism issues if not done correctly. The recommended word limit is 4,500(+ /- 10%) words.

 

Unit Learning Outcomes
LO1 Analyse the impact and influence that the macro environment has on an
organisation and its business strategies
LO2 Assess an organisation’s internal environment and capabilities
LO3 Apply the outcomes of an analysis, using an appropriate strategic management
tool, in a given market sector 

 

Transferable skills and competencies developed
●        Enhanced managerial skills required for roles in competitive market sectors with enhanced strategic planning insight for improved organisational business performances

●        Sufficient strategic knowledge and understanding required to develop business plans and operational direction positively, efficiently and effectively

●        Awareness of different types of strategic approaches with tactful operational direction

●        A thorough knowledge and understanding of the theories, models and concepts that could significantly support an organisation’s strategic choice and direction and an organisation’s decision making and planning

Vocational scenario
Toyota, a multinational company and the second-largest carmaker in the world, has been severely impacted by the global pandemic. COVID-19 has affected its operations, making the financial crisis a reality. In 2020, Toyota warned its stakeholders of an 80% collapse in operating profits for the coming year. Despite implementing measures based on government guidance to help tackle the spread of COVID-19, the company needs to conduct a detailed analysis, devise new ways to cope with the ongoing financial crisis, and create an innovative plan to tackle the pandemic effectively, enhancing its strategy and growth. Students may choose any other multinational company (MNC) from the same sector.
Role
Manager Corporate Strategy in MultiNational Company (MNC)

You have recently joined Toyota Motors (you may choose any other MNC in the same sector) as a “Corporate Strategy Manager”. The Director has assigned you a task to prepare a formal report on the existing strategic direction of the organisation. Additionally, you are required to create a strategic growth management plan that covers the following aspects in your work.

 

 Assignment activity and guidance
Part A – Internal and External Analysis (To cover LO1; LO2; LO3):

You need to conduct comprehensive research on the chosen organisation and complete an Internal and External Analysis using suitable analytical frameworks such as SWOT, PESTLE, VRIO, McKinsey 7S model, etc. Based on the data and information collected through research and the outcomes of your applied models, make a justified assessment of the strengths and weaknesses of the organisation’s capabilities. Critically evaluate their internal and external capabilities for setting the future strategic direction. Determine appropriate models, like Porter’s Five Forces, for analysing the market sector of your chosen organisation and justify the reason for choosing this model.

You also need to devise strategic objectives for your organisation and create valid strategic directions for successfully achieving these objectives based on a critical interpretation of internal and external data and collected information. At the end, provide recommendations to the chosen organisation and critically evaluate those recommendations.

You should assess the strengths and weaknesses of the organisation’s internal capabilities, structure, and skill sets by interpreting information and data through SWOT analysis, informed by PESTLE, and applying other relevant analytical models, tools, and frameworks such as McKinsey’s 7S model as a management tool and VRIO/VRIN as frameworks. You should also be able to develop a strategic plan by utilising appropriate strategic approaches such as Ansoff’s growth vector matrix, organisational audit, and benchmarking indicators where applicable.

 

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Learning Outcomes and Assessment Criteria

Pass Merit Distinction
LO1 Analyse the impact and influence that the macro
environment has on an organisation and its business
strategies 
LO1, LO2, LO3 and LO4

D1 Create a set of valid
strategic directions,
objectives and tactical
actions for successfully
achieving strategic
alignment, based on
critical interpretation of
internal and external
data, and information

P1 Applying appropriate
frameworks, analyse the
impact and influence of
the macro environment
on a given organisation
and its strategies.
M1 Critically analyse the
macro environment to
determine and inform
strategic management
decisions
LO2 Assess an organisation’s internal environment
and capabilities
P2 Conduct an internal
environment and
capabilities assessment of
a given organisation using
appropriate frameworks.
M2 Interpret information
and data to assess
strengths and
weaknesses of an
organisation’s internal
capabilities, structure and
skill set.
LO3 Apply the outcomes of an analysis, using an
appropriate strategic management tool, in a given
market sector
P3 Determine appropriate
management tools to
analyse a given market
sector for an organisation
and inform strategy.P4 Devise appropriate
strategic objectives, based
on the outcomes of
analysis for an
organisation to inform
strategy.
M3 Justify use of an
appropriate strategic
management tool for a
given market sector, to
inform strategy and
strategic objectives for an
organisation.

Assignment Brief Part 2

Unit 43: Business Strategy

Unit Number and Title Unit 43: Business Strategy
Centre number 01018
Unit Code H/618/5124
Unit Level 5
Credit Value 15
Academic Year 2024
Teaching Quality Time 150
Unit Type` Optional
Assignment Title A strategic management plan in an organisation, informed by models, theories and concepts, to gain a competitive advantage in a given market sector.
Tutors Shakeel, Suryateja, Yogin, Manohar, Clea
Issue Date 28th April 2025
Assignment Brief Internally Verified 14th April 2025
Submission Date  18th July 2025 (Please submit Part 1 and Part 2 as a single document via the Turnitin link on the same date.)
Submission Format
Submit a document in the form of a “Strategic Management Plan” to the Director of the organisation that addresses the set brief. The plan should be written in a structured format, making use of heading and subheadings and using business language. Include a bibliography formatted according to the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.

The recommended word limit is 1,500 words (+ / -) 10%), although you will not be penalised for exceeding the total word limit. Your strategic management plan needs to be fully integrated into the overall strategic objective and analysis done in part A.

 

Unit Learning Outcomes
LO4 Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve competitive advantage in a given market sector.
Transferable skills and competencies developed
●        Creating a strategic plan using various models, theories, and concepts that align with the organisation’s strategic objectives.

●        Developing research skills for evidence-based application and decision-making.

●        Analysing the competitive advantage in a market sector and map it with the organisation’s strategic plan.

●        Evaluating strategic directions of the organisation

●        Recommending creatively and critically the most appropriate growth platform and strategies for the organisation

Vocational scenario
In your role as a “Corporate Strategy Manager” at the Leading Automotive Company, you have successfully produced a report on the internal strengths and weaknesses and analysed the market sectors using different models. You also devised the strategic objectives for your chosen organisation. The report was appreciated by your line manager, who has now assigned you a new task.

Your new task is to develop a strategic management plan to set the long-term direction of the organisation. This plan must clearly articulate the objectives with tangible and tactical strategic priorities and directions. It should align with the overall organisational objectives set in part A.

 Assignment activity and guidance
     Your line manager has guided you on what to cover in the “Strategic Management Plan.” He/she advised you to start the plan by including the organisation’s mission, vision, and objectives set in part “A.” The plan should encompass the application of relevant models or theories, such as Porter’s Generic Strategy, Hybrid Strategy, and Strategy Positioning, to interpret and devise strategic planning for the chosen organisation. Additionally, you need to design and apply a strategic management plan that improves the competitive advantage of the organisation in the post-COVID scenario. This involves clearly defining tangible and tactical strategic priorities and objectives. The plan should also include the necessary resources and a timeline for achieving these targets.
Learning Outcomes and Assessment Criteria

 

Pass Merit Distinction
LO4 Develop a strategic management plan in an
organisation, informed by models, theories and
concepts, to achieve competitive advantage in a given
market sector.
P5 Apply a range of
models, concepts or
theories to interpret and
devise strategic planning
for a given organisation. 

P6 Design a strategic
management plan,
applying appropriate
strategies to improve
competitive edge and
market position based on
the outcomes.

M4 Produce a strategic
management plan that
has tangible and tactical
strategic priorities and
objectives.

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Student Guide to Writing an Assignment

This is an assignment guide to help support you while completing your BTEC Assignments.

It includes:

  • Assignment writing guidance
  • Referencing guidance

Before you get started, please read the following information very carefully.

Assignment Format/Style

Produce a formal report/paper that addresses all the tasks in the assignment brief. You are encouraged to use diagrams or tables to illustrate and reinforce your findings, using single space and font size 12.  Any references to academic theory should be correctly cited and referenced in a bibliography at the end of the report. (Please do not copy and paste information).

  • Fully completed assignment cover page
  • Title page
  • Table of contents
  • Introduction
  • Main body of the report clearly identifying the separate outcomes and assessment criteria
  • Conclusion and recommendations (if relevant)
  • References and bibliography
  • Appendices only if relevant and necessary

Assignment Content

The assignment brief includes headings relevant to the unit outcomes, read and follow the tasks listed under each heading and this will make certain that you cover all the outcomes and assessment criteria to achieve the unit.

Assessment and Grading

Read the assessment grading criteria before attempting the assignment tasks, as it contains important information about how you should approach your assignment and how grading is applied in order for you to achieve a pass, merit or distinction.

Assignment Submission

All assignments must be submitted by the agreed date, via MOODLE.  Assignments submitted late, but with permission, will be marked as a pass only.  Assignments submitted late, without permission, will not be marked until the end of the year, or the next time the unit is scheduled.

Please ensure that your assignment is attached to the assignment submission receipt and that you read and sign the statement confirming authenticity. Check that all relevant fields are completed fully before submission.

Assignment Feedback

Once the assessor has marked your assignment, you will receive written feedback, either confirming that you have met the required standard and grade awarded, or that you have not yet met the standard and what you need to do to make the necessary improvements.  Please note that achievement and confirmation of grades is provisional until signed off by the Internal Verifier

Bibliography / References

Please list down “works cited” within the framework of enumerative bibliography – a list of references to key articles and texts. Verify each reference carefully; the references must correspond to the citations in the text. The list of references should start on a new page and be listed alphabetically by the name of the author(s) and then by year, chronologically. Only the first author’s name is inverted. The name of each author and the title of the citation should be exactly as it appears in the original work. More Information can be found in the College MOODLE in the General Information about the Harvard Referencing.

Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.

Textbooks

  • JOHNSON, G. et al (2019) Exploring Strategy: Text and Cases.12th Ed Harlow: Pearson.
  • KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed.
    Boston: Harvard Business Review Press.
  • ROTHAERMEL, F. (2018) Strategic Management. 4th Ed. Maidenhead: McGraw-Hill.

Websites

www.businessballs.com Business Balls
Strategy and innovation
(General reference)
www.businesscasetudies.co.uk Business Case Studies

Case studies
Strategy
(Resources)
www.corporatefinanceinstitute.com Corporate Finance Institute
Resources
Knowledge
Strategy
(General reference)
www.strategy-business.com Strategy and Business
Strategy
(General reference)

Links
This unit links to the following related units:
Unit 1: Business and the Business Environment
Unit 25: Global Business Environment
Unit 27: Identifying Entrepreneurial Opportunities
Unit 44: Business Information Technology Systems
Unit 53: Planning for Growth

Student Assessment Submission and Declaration

When submitting evidence for assessment, you must sign a declaration confirming that the work is your own.

 

Student name: Assessor name:
Issue date: Submission date: Submitted on:
Programme: BTEC Higher National Diploma in Business
Unit: Unit 43: Business Strategy

 Plagiarism

Plagiarism is a form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, may be penalised.  It is your responsibility to ensure that you understand correct referencing practices.  As a university-level student, you are expected to use appropriate references throughout and keep carefully detailed notes of all your sources of materials for the material you have used in your work, including any material downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor if you need any further advice.

Student declaration

I certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources and any artificial intelligence (AI) tools used in the work. I understand that false declaration is a form of malpractice.

Student signature: Date:

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