| University | University of Greenwich (UOG) |
|---|---|
| Subject | Business |
- An analysis of the role of marketing in organizations. You should specifically consider how effective marketing helps companies to achieve their wider organizational goals/objectives;
- Factors and trends influencing the macro environment (PESTLE) and how this impacts marketing decisions within organizations;
- How organizations may need to adapt their marketing in an increasingly digital world. You should pay particular attention to the emergence and development of social media as a marketing tool/platform.
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