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B00831639 develop a business strategy and evaluate the opportunities for sustainable competitive advantage in the long term for Gowling WLG: Business strategy Report, UOS, UK

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B00831639 develop a business strategy and evaluate the opportunities for sustainable competitive advantage in the long term for Gowling WLG: Business strategy Report, UOS, UK

UniversityUniversity of Sussex ( UOS)
SubjectB00831639 Business Strategy Report

RESEARCH AIM AND OBJECTIVES

Aim

The main aim of the present research is to develop a business strategy and evaluate the opportunities for sustainable competitive advantage in the long term for Gowling WLG.

Objectives

The first objective of their consultancy journey will be to analyze the position of Gowling WLG in the UK market and ascertain its true market value, followed by the evaluation of the existing business strategies and approach in which the company has been operating. Check the viability of those strategies and approaches in a new international market setting.

Next will be to analyze the potential of new market opportunities and propose a new business strategy that will suit the company’s position within the new market assuming the existing ones wouldn’t work within those new markets. 
The last but not the least objective is the development of an implementation plan with cost estimations for the company's expansion into new international markets.

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