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BUS114: You are employed as Senior Strategist by a UK-based global company Your role involves ensuring that the company: Global Economies and International Markets Assignment, ICMT, UK
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| University | ICON College of Technology and Management (ICTM) |
|---|---|
| Subject | BUS114: Global Economies and International Markets |
Background
You are employed as Senior Strategist by a UK-based global company. Your role involves ensuring that the company has effective entry strategies to maintain and sustain its competitive advantage.
As part of this exercise, you should develop a proposal backed by literature review of academic scholarly work on a topic of your choice within international business and a linked case study of a global business trend or issue.
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