CMI 710: Strategic marketing practice requires high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets: Marketing Strategy, BSBM, UK

Strategic marketing practice requires high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets.

Assessment brief CMI 710 has been designed to enable leaders to evidence their understanding of how marketing strategy is developed. They will appraise theoretical frameworks and processes which inform strategic marketing. Leaders will reflect on the interrelationship between marketing and an organisation’s strategic aims in addition to the impact of digital marketing. Ultimately, they will consider how a marketing strategy can be developed, which will impact on an organisation’s success.

Task

LO1 Understand the context in which a marketing strategy is developed

1.1 Critically appraise theoretical frameworks and processes which inform strategic marketing

1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy

1.3 Critically review the influence of changing market environments on marketing strategy

1.4 Evaluate developments in digital marketing which impact on a marketing strategy

LO2 Know how to develop a marketing strategy

2.1 Critically evaluate an organisation’s market position, opportunities for growth and innovation

2.2 Develop a marketing strategy to respond to existing and future stakeholder requirements

2.3 Recommend approaches to ensure an organisation’s approach to marketing remains effective