Examination of the impact of strategic management in driving organizational productivity: Mental Wealth4: Mental Wealth and Applied Research Assignment, UOEL UK

Research Proposal

“Examination of the impact of strategic management in driving organizational productivity, the case study of Debswana during COVID-19 crisis”

Background of the proposed topic
The ever-changing business environment characterised by globalisation, geopolitical tensions and pandemics is causing organisations to adopt strategies to overcome, sustain and improve productivity (Muogbo, 2013). Equally, the turbulent trading landscape makes it vital for businesses to embrace strategic management to accomplish superior performance (Olanipekun et al 2015). For instance, the “competitive business environment has led to complexity in decision making which then compels strategic management” (Olanipekun et al, 2015, p186). 

Other studies investigated strategic practices that successful companies adopt that enable differentiation from non-successful firms (Nikandrou & Papalexandris, 2007). Equally, the fluid economy, as well as the agile environment, are forcing organizations to adopt effective strategies (Serfontein, 2010). For example, McAdam & Bailie (2002)’s study on Business performance measures and alignment impact on strategy confirmed that performance measures aligned to strategy are more effective. 

However, none of these studies were conducted in the mining industry particularly in the diamond industry thus the reason for embarking on this research study in the context of Debswana Diamond Company (Debswana). Specifically, this research study will evaluate the effectiveness of the strategic management tools in particular the company’s long-term strategy dubbed the One Team, One Dream (ODOT 2024) in managing the Covid-19 crisis. By embarking on this study, the researcher will be contributing to the body of knowledge on
strategic management and organizational productivity.

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