FSM709: Demonstrate autonomous thinking, creativity, and sound judgment in the application of knowledge and skills to independently determine research design: Fashion Trends Buying and Distribution Assignment, RUL, Malaysia

LEARNING OUTCOMES:

A3 Independently and critically synthesize philosophies, theories, and methodologies underlying a social science approach to international fashion marketing (broadly understood to include the strategic branding and marketing of fashion goods and services: fashion trend forecasting, trend data, pricing, fashion buying and merchandising, and distribution or supply chain management).

B2 Demonstrate autonomous thinking, creativity, and sound judgment in the application of knowledge and skills to independently determine research design, data collection, analysis, synthesis, and reporting in relation to international fashion marketing, with specific reference to fashion trends, buying, and distribution.

B3 Independently appraise, analyze, synthesize and interpret a range of fashion marketing-related data and information, evaluate its relevance and validity in the context of new and challenging situations in fashion trend analysis, fashion buying, and distribution, which is experienced at the forefront of international fashion marketing

‘What is the future of fashion buying?’

In a visual written report, you will respond to this brief.

Consider external and internal factors in your response as well as the macro and micro trends.

The report will focus on the global fashion industry and will explore the macro trends you have identified for A1.

Adopting a social science approach to fashion trend forecasting, you will need to support your findings via relevant and valid fashion-related data and information

You will be expected to identify a key area of interest for your research and focus on this for the report ie. Sustainability and the impact on the future of fashion buying. This should relate to the chosen macro trend you have identified for your A1 trend research website.

You will need to conduct thorough research into the key area and analyze and evaluate your findings.

The report should be visual so please use images where appropriate to demonstrate points made in the essay.

The word limit for the report is 2000 words and should be fully Harvard referenced, including any visuals used.

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