| University | De Montfort University (DMU) |
|---|---|
| Subject | Principles of Marketing |
- Interactions between weaknesses and threats serve as a warning that a defensive strategy should be adopted.
- Companies should address weaknesses before being impacted by a threat, e.g. improving a product ahead of a new product entering the market.
- Companies should avoid threats, e.g. finding and moving into a new market when a current market is in decline.
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