Unit 2 Marketing Processes and Planning Assignment Brief 2025-2026

Summative: 10/11/2025

Submission Format

Part 1 – Marketing Poster

A professionally designed 1-page poster (PDF format)

The poster should explain key marketing concepts clearly using both text and visuals

Part 2 – Narrated PowerPoint Presentation

A PowerPoint presentation (max 10 slides) with voice-over narration (max 10 minutes)

Speaker notes added beneath each slide

File should be titled correctly as  [Your Full Name]_[Student ID]_Marketing PPT_Poster  

You are required to submit TWO separate files: (1) Poster (PDF, 1 page), and (2) Narrated PowerPoint (max 10 slides, 10 minutes). Both must include Harvard referencing and a reference list. Indicative weighting: approximately 40% of your effort should be focused on the poster (Task 1) and 60% on the PowerPoint presentation (Task 2).

Unit Learning Outcomes

LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives

Transferable skills and competences developed

●        Communication and listening, including the ability to produce clear, structured business communications in a variety of media

●        Able to communicate effectively (verbal, non-verbal, written, digital) and be flexible in communication style

●        Conceptual and critical thinking, analysis, synthesis and evaluation

●        Use market research effectively to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy

●        Produce a wide range of creative and effective communications and give confident presentations

●        Assimilate and analyse data and information from a range of sources to support marketing activities

●        Ability to analyse and evaluate a range of business data

●        Commercial acumen based on an awareness of the key drivers for business success

Vocational scenario

Eden Glow is a London-based ethical skincare and cosmetics company founded in 2018. The brand has quickly gained a reputation for its eco-conscious values, offering cruelty-free, vegan, and packaging-free beauty products designed to appeal to younger, environmentally aware consumers.

With a growing network of concept stores across the UK and a strong e-commerce presence, Eden Glow stands out for its commitment to sustainability, natural ingredients, and minimal waste production. The company places a strong emphasis on transparency, ethical sourcing, and inclusivity, and it is recognised as a challenger brand in the competitive “clean beauty” market.

Eden Glow is preparing to launch a new line, “Glow Naturals For a Cleaner Face and a Cleaner Planet”, which targets Gen Z consumers with high-performance skincare in 100% packaging-free formats, aligning with its mission to create beauty products that are both effective and environmentally responsible.

To this assignment, you should assume Eden Glow has a £100,000 marketing budget for the new launch and is targeting the UK Gen Z skincare market (estimated at £X million annually). Competitors such as The Body Shop, Glossier, and L’Oréal are well-established in this sector, providing strong competition in terms of pricing, distribution, and sustainability claims.

Assignment activity and guidance

You are a Junior Marketing Analyst working in the marketing department at Eden Glow. Your Marketing Manager, who is overseen by the Marketing Director has asked you to prepare two key deliverables to support the company’s new graduate intake. Your duties include:

Task 1: You have been asked to create a professional 1-page PDF poster that explains how marketing works within Eden Glow and how it connects with other departments. Your poster should include:

·         A clear explanation of what marketing is, including its purpose, key functions, and operations within a business.

·         Insight into the role of marketing at Eden Glow and how it contributes to achieving the company’s overall goals.

·         An explanation of how the marketing function interrelates with other business departments (e.g. sustainability, product development, supply chain).

·         A critical analysis of Eden Glow’s internal and external environment, using relevant tools such as PESTLE and SWOT.

·         An overview of how the marketing team works within the broader business structure and why collaboration with other functions is essential.

This poster will be used to introduce graduate trainees to the role of marketing in the business.
Your poster must include supporting evidence such as tables, charts, and visuals (e.g., SWOT and PESTLE analyses) to demonstrate professional standards and analytical depth. Ensure that your analysis goes beyond description by critically evaluating Eden Glow’s marketing role and measurable contributions (using KPIs where appropriate).

Task 2: You will also prepare a PowerPoint presentation with voice-over (max 10 minutes) comparing Eden Glow’s marketing strategy with a real competitor (e.g. The Body Shop, Glossier, or L’Oréal or etc). Your presentation should:

·         Compare how Eden Glow and one chosen competitor apply the 7Ps of the marketing mix.

·         Review and explain the strategies and tactical approaches both companies use to meet their business objectives.

·         Evaluate which company’s marketing mix is more effective and why, based on their audience, market position, and strategic focus.

Your presentation should include speaker notes and be suitable for internal training purposes.

In addition to comparing the 7Ps, your presentation should evaluate which company’s marketing mix is more effective and why. Support your evaluation with measurable KPIs (e.g., sales growth, market share, customer engagement). Where possible, include supporting evidence such as competitor comparison tables, charts, or media schedules. You should also make realistic assumptions (e.g., budget allocation, target market size) to strengthen the analysis.

Recommended resources

Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.

www.cim.co.uk                                                         Chartered Institute of Marketing (General reference)

www.marketingdonut.co.uk                                      Marketing Donut “Marketing blog” (General reference)

www.marketingteacher.com                                      Marketing Teacher (General reference)

www.marketingweek.com                                         Marketing Week (General reference)

www.wordstream.com                                              WordStream

“How to do a webinar your audience will love”

(Article)

Textbooks

Groucutt, J. and Hopkins, C. (2017) Marketing (Macmillan Business Briefing). 2nd Ed. London: Palgrave Macmillan.

Jobber, D. and Ellis-Chadwick, F. (2023) Principles and Practice of Marketing. 10th Ed. Maidenhead: McGraw-Hill Education.

Kotler, P., Armstrong, G. and Balasubramanian, S. (2023) Principles of Marketing. 19th Ed. London: Pearson.

HN Global

Reading Lists. Available at: https://hnglobal.highernationals.com/learning-zone/reading-lists Student Resource Library. Available at: https://hnglobal.highernationals.com/subjects/resource-libraries

Marjan Behdad

Grade: P  /   M   /   D  / R

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Submission Date

17/11/2025

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