Unit 805 Strategic Communication Assignment Brief- Media Impact on International Organisations

Introduction

The unit aims to develop the ability to critically assess and appreciate the impact of media for international organisations. It considers stakeholders, political and pressure groups as well as the part played by media owners

Learning outcomes

 Scenario

Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. A scenario of choice may also be discussed with your tutor, or provided by your tutor on request.

Task 1

Select an organisation you are familiar with and create a communication plan which addresses the media’s perception of the relevant domestic, national and international media. The plan should also include an evaluation of the importance of the media and influencing partners and others.

While identifying and justifying relevant domestic, national and inter-national media, a good answer could make reference to:

• Pubic and professional journals, trade journals, newspapers and broadcasting
• Document makers and in-house magazines
• Learners are required to evaluate the importance of the media in influencing the range of opinion formers, stakeholder and customers

AC 2.3 – Critically assess and evaluate the interaction of news, public and stakeholder opinion on international policy and strategy 

AC 2.4 Critically evaluate the impact of global news media and design innovation methods of utilising these to the benefit of the international organisational policy and strategy Produce a research paper for your organisation on how the organisation can exploit the media’s constraints and time-critical requirements for a positive outcome and reviews the challenges and pressures they face.

Suggested word count: 1300 words

Learning outcomes covered in the assessment: 

LO1, LO2,  

Learners are required to complete all tasks.

Assignment Guidelines

All work must be submitted in a single electronic document (.doc file). This should go to the tutor, and Centre Manager/Programme Director, plus one hard copy posted to the Centre Manager.

The assignment must be the Learner’s own work and not copies of theories or models. Direct quotes should be kept to a minimum, and shown in inverted commas. Models described and other quotes used must be properly attributed and referenced as appropriate. Learners must acknowledge or reference any sources that have been used to complete the assignment, listing reference material and websites used.

Overall word count guide: 2500 

Plagiarism and Collusion

In submitting the assignment Learner’s must complete a statement of authenticity confirming that the work submitted for all tasks is their own. The statement should also include the word count.

Plagiarism and collusion are treated very seriously. Plagiarism involves presenting work, excerpts, ideas or passages of another author without appropriate referencing and attribution. Collusion occurs when two or more learners submit work which is so alike in ideas, content, wording and/or structure that the similarity goes beyond what might have been mere coincidence.

Appendices

Separate Appendices should not be used. Any published secondary information such as annual reports and company literature should be referenced in the main text of the assignment but not included.

Confidentiality

Where a Learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion. Where confidentiality is an issue, Learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation.

Word Count Policy

In total, the assignment report should be approximately 2500 words. Learners must comply with the required word count, within a margin of +10%. These rules exclude the index (if used), headings and information contained within references and bibliographies. When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only.

Referencing and Professionalism

A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used. The learner must use an appropriate referencing system to achieve this. Marks are not awarded for the use of English; however, the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning.

Submission of Assignments

All work to be submitted on the due date as per Centre advice.

Assignment Brief – Unit

All work must be submitted in a single electronic document (.doc file). This should go to the tutor, and Centre Manager/Programme Director, plus one hard copy posted to the Centre Manager.

Version 1

Answer

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