We can take into account a number of potential target audiences based on search behaviour, digital behaviour, geo-location: organic and paid digital practice Assignment, NU, UK

TASK A1

We can take into account a number of potential target audiences based on search behaviour, digital behaviour, geo-location, and psychographic profiles in order to identify a prioritised series of future digital target audiences for the website (https://yescolours.com/products/calming-green-paint?_pos=1&_sid=558f4432c&_ss=r). Here is a list of recommended target audiences, their benefits and drawbacks, justifications, and order of importance:
1. Search Patterns Keywords connected to “calming green paint”
Pros:
⦁    This audience is actively looking for a certain item (calming green paint) and is probably considering purchasing at this time.
⦁    Direct conversions and sales may result from targeting this group.
Cons: 
⦁    Because there may not be as much interest in this particular keyword, the prospective audience may be more constrained.
⦁    Rival paint companies may be vying for the same keywords.
Justification: The website’s principal keyword or topic is “calming green paint.” Putting this audience first is in line with the main goal of attracting relevant search traffic.

Issues/Risks:
⦁    A low search volume could limit the audience reach.
⦁    Effective differentiation could be necessary due to competition from other paint brands.
Digital Behaviour Audience – Those Interested in Home Improvement 

Pros:
⦁    Home improvement aficionados may be more likely to buy paint because they want to improve their living environments.
⦁    Content marketing, do-it-self advice, and original suggestions for paint and home décor are effective ways to engage this audience niche.

Cons: 
⦁    Because of the audience’s potential size and diversity, it may be difficult to tailor messaging to particular subgroups.
⦁    Continuous content generation is necessary to keep this audience interested.
Justification: People who enjoy home repair projects offer a chance to build brand loyalty and enduring engagement.

Issues/Risks: 
⦁    The efforts involved in content production and curation may take a lot of time.
⦁    It might be difficult to hold a large audience’s interest and keep them engaged.

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