| University | University of York (UOY) |
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Assessment 1: Oral Assessment and Recorded Online Individual Presentation
CASE SCENARIO: Developing Target Market Strategy for a Global Brand in the UK.
You are a marketing consultant who is going to develop a target market strategy for a global brand and present your marketing strategy to the Top Management Team through a 10-minute individual presentation. The selected brand must exist in another country but not
available in the UK.
As a marketing consultant, you will select an international brand (e.g. Coca-Cola, Smirnoff, Red Bull, BMW, Microsoft, Apple, Starbucks, Hilton, Zara, Ferrero, Carrefour, Metro, Auchan, Decathlon, etc). The brand you have selected MUST NOT be available in the UK which is ESSENTIAL for this assignment.
The recorded individual presentation should address this hypothetical situation and develop a target market strategy for the UK market.
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