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BM533 Innocent Drinks sold an estimated 10-20% of the business to Coca-Cola company for £30 million in 2009: Contemporary Business Economic Assignment, BNU, UK
| University | bucks new university (BNU) |
| Subject | BM533 Contemporary Business Economic |
Task 2
(LO2) Innocent Drinks sold an estimated 10-20% of the business to Coca-Cola company for £30 million in 2009. By 2013 Coca-Cola owned over 90% of the Innocent Drinks. Using one of the behavioural economic theories, critically assess did Innocent Drink make the right decision to sell part of their business to Coca-Cola. Justify your viewpoint.
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