1STU302 Applied Entrepreneurship and Intrapreneurship Assignment Brief 2026

1STU302 Assignment Brief

Case Study “The Idea That Nobody Wanted”

Kalahari Digital Solutions, a growing technology and business services company in Windhoek, provides digital marketing, IT support, and software services to small and medium enterprises across Namibia. The company has experienced steady growth over the last five years and employs young professionals, interns, and experienced managers. Despite its success, the organisation has recently started losing clients to newer and more innovative competitors.

One intern, Melusi, who works in the marketing department, noticed that many small Namibian businesses struggle to manage their online sales and digital customer communication. Melusi developed an idea for a simple mobile-based platform that would allow small businesses to manage orders, communicate with customers, and track payments. Excited about the idea, Melusi shared his concept with his supervisor. However, the supervisor responded: “That sounds interesting, but interns are here to learn, not to redesign our business.”

Melusi later discussed the idea with a colleague who told him that the company rarely implements new ideas from junior staff because managers believe innovation is the responsibility of top leadership. Meanwhile, the company’s CEO recently expressed concern during a management meeting that the company is “not innovating fast enough to compete in the modern market.” Several employees privately agree that the company lacks a culture of creativity and innovation. They believe that many employees have good ideas but fear criticism, rejection, or lack of management support.

Melusi now faces several questions:

❖ How can innovative ideas be encouraged within organisations?
❖ How can employees act as intrapreneurs and contribute to company success?
❖ What barriers prevent innovation in organisations?
❖ How can organisations develop systems that support creativity and innovation?

Melusi decides to investigate how entrepreneurship, intrapreneurship, creativity, and innovation can help organisations grow and remain competitive. You must use your internship workplace as a practical learning laboratory and engage with real managers, employees, and organisational practices.

Task 1 (20 Marks)

Critically analyse the entrepreneurial environment in Namibia and how it affects business opportunities and innovation.

a) Identify five environmental factors that influence entrepreneurs in Namibia (e.g., economic, technological, social, regulatory factors).

b) Investigate how these environmental factors affect the organisation where you are doing your internship.

c) Conduct one interview with an entrepreneur, manager, or business owner about opportunities and challenges in the Namibian business environment.

Evidences for Task 1

✓ Entrepreneurial environment analysis report (3 – 4 pages).
✓ Interview summary with key insights.
✓ Examples of opportunities and challenges affecting entrepreneurs in Namibia.

Task 2 (25 Marks)

Investigate how intrapreneurship can be developed and promoted inside organisations.

a) Identify current practices in your internship organisation that encourage or discourage intrapreneurship.

b) Interview two employees or supervisors about how new ideas are handled in the organisation.

c) Evaluate whether employees are encouraged to:
➢ propose new ideas
➢ experiment with new approaches
➢ participate in decision-making

Evidences for Task 2
✓ Intrapreneurship evaluation report (4 – 5 pages).
✓ Interview summaries.
✓ A diagram or framework showing how intrapreneurship could be improved in the organisation.

Task 3 (25 Marks)

Examine the role of creativity and innovation in organisational success.

Tasks

a) Identify two examples of innovation within your internship organisation or industry.

b) Analyse how creativity is currently encouraged or limited in your workplace.

c) Design three practical strategies the organisation could implement to:
➢ encourage creative thinking
➢ promote innovative ideas
➢ reward innovation

Evidences for Task 3
✓ Innovation analysis report (4 – 5 pages).
✓ Evidence from your internship (observations or documents).
✓ A creativity and innovation strategy proposal.

Task 4 (30 Marks)

This TASK requires hands-on application and idea development. You must design an innovative idea that could improve your internship organisation. The idea could focus on:
❖ improving customer service
❖ introducing a new product/service
❖ improving internal processes
❖ digital transformation
❖ improving efficiency or productivity

Tasks

a) Identify one problem or opportunity within your internship organisation.

b) Develop one innovative solution.

c) Identify barriers that might prevent implementation, such as:
▪ Organisational resistance
▪ financial constraints
▪ lack of skills
▪ management approval

d) Develop a practical implementation plan explaining how the idea could realistically be introduced.

Evidences for Task 4

1. Innovation Proposal (4 – 5 pages) including:
   ✓ description of the idea
   ✓ problem it solves
   ✓ expected benefits
2. Implementation Plan
   ✓ steps to implement the idea
   ✓ required resources
   ✓ timeline
3. Barrier Analysis
   ✓ identify at least three barriers
   ✓ propose strategies to overcome them