| University | The Open University (OU) |
|---|---|
| Subject | B302: Strategic management |
Question
Critically explain the implications of Corporate Strategy and diversification strategies.
- Give a critical analysis of the diversification strategies. Key examples in the corporate world are necessary to evaluate the business’s strategies.
- Students should seek to define diversification strategy: the process of entering new industries, distinct from a company’s core or original industry, to make new kinds of products for customers in new markets [Hill et al, 2020].
- Diversification is about transferring competencies across businesses and leveraging such competencies to create a new business in another industry. At this point, this clearly calls for further refining of the concept of diversification by defining the related and unrelated/conglomerate dimensions. Expect the use of organizational examples: Sony music and films to Sony PlayStation, Tata into a multiproduct diversified conglomerate, Apple into electric cars, etc.
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