| University | Arden University (AU) |
|---|---|
| Subject | Marketing Dynamics |
- Audit the marketing environment in which an organization operates,
demonstrating knowledge of a range of marketing tools and techniques. - Describe an existing or potential target market segment for an organization
that operates within a specific industry - Illustrate the extent to which the marketing mix of an organization links to its
competitive position within a target market segment - Effective communication: Communicate effectively both, verbally and in
writing, using a range of media widely used in a relevant professional context.
Be IT, digitally, and information literate.
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