| University | University of Exeter (UOE) |
|---|---|
| Subject | Financial service & Marketing |
The issues that should be covered by the report are:
- Analyze the Macro / Micro Environments of the firm and outline what strengths, weaknesses, opportunities, and threats this analysis illustrates.
- Discuss how the firm should segment its marketplace, target the most appropriate segments, and position its products/services within the mind of the consumer.
- Outline how the firm can utilize and manage its product and service mix. Outline how the firm develops and launches new products and services.
- What methods of promotion do the firm employ? Discuss some of the various promotional tools that the company uses, outlining why you think that they select these methods.
- Discuss how important processes are to the firm and how they work to improve the efficiency of their processes.
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