| University | De Montfort University (DMU) |
|---|---|
| Subject | IMAT5211: E-Commerce Systems |
As an individual, you are required to write a report, based on a critical analysis of your organization. Your report should include the following:
- Business Overview: Provide an introduction and business overview of your organization including the: name, vision and mission, products/services, targeted customers, and organizational structure (in the form of a diagram).
- Conduct a SWOT analysis of the current state of your organization, in relation to the application of e-commerce. Present your results in a 2 X 2 matrix table.
- Discuss the following key elements of your organization’s business model:
- Value Proposition
- Revenue Model
- Market Opportunity
- Competitive Environment
- Competitive Advantage
- Online marketing has been transformed by social, mobile, and local marketing.
- Explain how your organization applies online marketing to reach its targeted market, using the Social Marketing Process.
- Discuss how mobile and local marketing may support the social marketing process of your organization.
- What recommendations can you propose for your organization to improve its effectiveness in using social marketing?
- Select any four (4) unique features of e-commerce, and discuss the ethical, social, and/or political implications for your organic
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