SUNSHINE Cafe will be known for its Coffee, Candy, and other confectioner foods. There are several Marketing Strategies: Marketing Strategy Assignment, UniS, UK

SUNSHINE Cafe will be known for its Coffee, Candy, and other confectioner foods. There are several Marketing Strategies used by SUNSHINE, Like- Digital Marketing, Social Media Marketing, and Many other advertisement strategies.

SUNSHINE will start Digital Marketing as a medium of communication between Customers and SUNSHINE, as well as social media marketing will also help SUNSHINE to get more target customers from social media like Facebook, Instagram, and Twitter. SEO plays a great role in terms of Digital Marketing for SUNSHINE. SUNSHINE will use these practical implications to acquire more customers.

Giving ads on social media is another advantage of SUNSHINE. SUNSHINE is taking all possible initiatives of Digital Marketing which helps for creating a BRAND. Poster and template designers of SUNSHINE will give their all efforts to create a Brand Image in the market.

Social Media Marketing is another advantage for creating Word-of- Mouth advertisements. Tweeter campaigns and social media posts all will help to get an opportunity for engaging clients directly. Digital marketing will help to create relationships between customers and SUNSHINE. Once it develops a relationship with customers it will take a minimal amount of effort for SUNSHINE to keep its clients. Nowadays the world is dependent on mobile, the internet, etc. so Digital marketing can help consumers to identify their needy products and that will help to increase sales of SUNSHINE.

Digital Marketing is one of the most efficient ways of marketing to consumers. With the help of Social Media Marketing SUNSHINE will post some shareable contents which attract people to SUNSHINE’s product and that will also help to grow the business. SUNSHINE will also introduce some events and also take part in events through sponsorship that will reflect the brand name to many people. It also set a presence Digitally, as per research 97% of the total population is finding a business online so creating a website for SUNSHINE also be an effective strategy to engage more customers. It will give customer support online and will also provide a facility for Ordering food by sitting at home which can be an extra advantage of SUNSHINE.

To reach the target customers digital marketing is one of the key essentials. SEO is a major player in this term whenever someone wants to buy from a café, SUNSHINE’s café will come in first because here SEO helps most. SEO means search engine optimization which helps businesses or any enterprise to optimize their name on the web for that whenever someone searches something related to that business or enterprise that will be shown in first.

It will also help to see the growth after applying Digital Marketing, SUNSHINE’s business page is also suitable for mobile and desktop. This is because Sunshine’s customers will not be only desktop users there are lots of mobile phone users so the web page will help all potential customers to come in-store or order from home. In that case, digital marketing will also be effective to reach all customers.