/
Questions/
Assignment/
The marketing world is becoming more and more focused on directly connecting with consumers and making: Marketing Strategy Assignment, UOG, UK
Looking For Plagiarism Free Answers For Your UK College/ University Assignments.
BUY NOWThe marketing world is becoming more and more focused on directly connecting with consumers and making: Marketing Strategy Assignment, UOG, UK
University | University of Greenwich (UOG) |
---|---|
Subject | Marketing Strategy |
Learning Outcomes:
- Explain the role of marketing and how it interrelates with other business units of the organization.
- Compare ways in which organizations use elements of the marketing mix to achieve overall business objectives.
- Produce a marketing plan for an organization that meets marketing objectives.
- Develop a media plan to support a marketing campaign for an organization.
Scenario
The marketing world is becoming more and more focused on directly connecting with consumers and making the marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful implementation of a marketing campaign creating value for customers in order to capture value from customers in return. Today’s marketers must be good at creating customer value and managing customer relationships.
Outstanding marketing companies understand the marketplace and customer needs, design value-creating marketing strategies, develop integrated marketing programs that deliver customer value and delight, and build strong customer relationships. In return, they capture value from customers in the form of sales, profits, and customer loyalty.
You are the manager of the marketing department in a company that specializes in producing a variety of drinks. Your head manager asked you to open in a new Arab market that has a poor nature like Egypt or Yemen.
In addition, your head manager wants to launch a series of cafés that only offer the products available in your company within the mentioned regions and needs you to set a marketing strategy and to also modify your marketing mix to set up this project to be able to meet the needs and wants of those markets. Your company also segments its consumer market based on consumer age and consumer beliefs within certain countries and cities. All may be categorized under one of four main approaches, which are:
- Geographical Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
As part of your job, you have been asked by your head manager to provide information about the market of your company which is considering the expansion of their business in a nearby Arab country next year. You should include the explanation of the concept and function of marketing and also the analysis of the role of marketing with the critical analysis of the external and internal environment in which the marketing function operates.
Additionally, you need to compare and review tactical strategies and evaluate the marketing mix to achieve overall business objectives. You also need to develop and produce a detailed tactical marketing plan and also produce and devise a justified integrated multimedia plan based on quantity and qualitative criteria.
Buy Answer of This Assessment & Raise Your Grades
Get help by expert
Experience top-notch academic support at the University of Greenwich with our specialized online assignment writing services. Achieve excellence and boost your scores through tailored assistance from Diploma Assignment Help UK. Our skilled writers ensure impeccable assignments, aligning with UOG’s standards. Besides this, you also hire our skilled writers for the best Proofreading And Editing Service.
Recent solved questions
- In the final section of your report, you need to develop a change strategy that will achieve the aims and objectives of the organization: Managing change Assignment, OC, UK
- The managing director knows that change is unlikely to be successful unless stakeholders understand the reasons: Managing change Assignment, OU, UK
- The managing director needs an understanding of the models or frameworks for strategic change in organizations: Managing change Assignment, OU, UK
- Define a type of sensor (and if applicable, state the transducer used within the sensor): HNC in Engineering Assignment, UCS, Ireland
- Bloomberg can only be accessed on Campus at the Bloomberg room, while we are aware there are capacity constraints: Financial investments Assignment, NU, UK
- The assessment brief contains a series of tasks that are clearly referenced to the relevant assessment criteria and indicative content: CMI Unit 524 Other, CU, UK
- CMI704 Critique the factors which drive the development of organizational strategy: Developing Organizational Strategy Assignment, QUB, UK
- ILM 8581-701 Establish and build effective coaching or mentoring relationships with clients at a senior/strategic level: Undertaking Coaching or Mentoring at a Senior and Strategic Level course Assignment, UOS, UK
- H416 write an information guide for new staff which will give them an overview of housing management and advice services: cih level 4 Assignment, CMU, UK
- Understand approaches to developing, managing and leading teams: CMI Diploma Assignment, EC, UK