| University | Awards for Training and Higher Education ( ATHE) |
|---|---|
| Subject | Unit 4: Communication Skills for Business (T/507/2154) |
Unit 4 Communication Skills for Business Assignment Brief
| Qualification | ATHE Level 3 Diploma in Business |
| Unit title | Unit 4: Communication Skills for Business |
| Unit reference number | T/507/2154 |
| Case organisation | SHDE Holdings |
| Learning outcomes covered | LO1, LO2, LO3, LO4, LO5 |
| Assessment format | Formal report, staff presentation with speaker notes, delivered presentation |
Task 1: Formal Report on Internal Communication
Prepare a formal report for the senior staff and line managers at SHDE Holdings. Use charts and graphs where appropriate to present information and support the text. The report should:
- Explain the process of internal communication within organisations.
- Assess the methods of internal communication that should be used for different purposes (for example, a letter for formal communication with customers, a telephone call to clarify a complex matter, or an email to confirm details), with examples that could apply to SHDE.
- Analyse the barriers to communication that exist within organisations, with examples from SHDE Holdings.
Merit extension: Add a section analysing the legal and ethical issues relating to the communication of information within organisations.
Criteria: LO1 AC 1.1, 1.2, 1.3, 1M1; LO5 AC 5.1
Task 2: Presentation for Customer-Facing Staff
As part of the staff training programme, prepare a presentation with supporting speaker notes for customer-facing staff at SHDE Holdings. Include:
- An evaluation of different communication systems that could be used to communicate with customers.
- An analysis of the impact of organisational relationships on effective communication.
- An assessment of the impact of non-verbal communication on oral communication.
Criteria: LO2 AC 2.1; LO3 AC 3.1, 3.2
Task 3: Deliver the Presentation
Using appropriate technology, deliver your presentation to staff at SHDE Holdings on the training day.
Extension Activities
Merit: Produce a professionally structured document assessing the effectiveness of technology in oral and written communication.
Distinction:
- Deliver an adapted presentation to the Senior Management Team.
- Produce a one-page summary of your speaker notes and handouts for the next SMT meeting, setting out your key messages and their implications for the business.
Criteria: LO4 AC 4.1, 4D1; LO5 AC 5M1, 5D1
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