You are asked to choose a company which follows International Accounting Standards (IASs) and International Financial Reporting Standards (IFRSs): Accounting And Finance Assignment NU,UK

You are asked to choose a company that follows International Accounting Standards (IASs) and International Financial Reporting Standards (IFRSs) pronouncements and use accounting ratios to assess its profitability, liquidity, gearing, efficiency and investment ratios for the last TWO consecutive financial years and undertake strategic and financial analysis. Please make sure to provide a copy of the published statements (which you use to calculate ratios) by way of an appendix at the end of your assignment. Your answer should be structured as follows:

A Describe the profile of the company/industry. In answering this part, you are expected to give a brief background of the industry and business sector within which the chosen company operates.

1. Calculate ratios and organize them in appropriate categories: e.g. profitability, liquidity, efficiency, gearing, and investor performance. Note that it is not possible to work out all template ratios for all companies. For some companies, e.g. banks you may find it useful to add on another category suitable only for that particular industry. Show all your workings.
2. Provide a financial analysis with an appropriate interpretation of the ratios calculated in part (b) above in relation to the performance and position of the company.
3. Use a management model with which you are familiar to undertake a strategic analysis of the company e.g. SWOT / PESTLE and consider the strategy adopted by the company within that model.
4. Advice, with reasons based on the financial and strategic analysis carried out in parts (c) and (d), whether or not a rational investor would invest in the company.

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