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The project provides you with the opportunity to demonstrate your command of the marketing concepts: Marketing Assignment, CMU, UK

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The project provides you with the opportunity to demonstrate your command of the marketing concepts: Marketing Assignment, CMU, UK

UniversityCardiff Metropolitan University (CMU)
SubjectMarketing

The project provides you with the opportunity to demonstrate your command of the marketing concepts you have studied this semester.

Your assignment is to create a product and explain how you intend to market your product.

Your product can be anything of interest to you. It can be a completely “new” product or it can be a line extension. It can be a good, service, or idea.

Your presentation needs to address Strategic Planning, the 4 Ps of Marketing, and Factors in the Environment:

STRATEGIC PLANNING

  • What market research did you conduct?
  • Conduct a SWOT analysis? What does it reveal?
  • What was your segmentation strategy?
  • Who is your target market? Why did you choose this target market?
  • What is your positioning strategy?
  • What is the consumer buying decision process in this category?

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PRODUCT

  • What is your product concept? What is the core product? What are its supplemental features? What are its symbolic and experiential benefits?
  • What need does your product fulfill?
  • Are there any similar products on the market? How is your product different and/or how are you differentiating your product?
  • What is your product name? Logo?
  • What does your product look like? (Describe your product or create a “comp” or “mockup” of your product)
  • What does the perceptual map for your product look like?

PRICE

  • What is your price?
  • What are your pricing objectives?
  • What pricing strategy are your using?

PROMOTION

  • How do you plan to promote your product? (Provide a detailed promotional plan. What are your promotion mix variables?)
  • How will you ensure that you follow the principles of Integrated Marketing Communications?

PLACE

  • Where do you plan to sell/distribute your product?
  • Why did you choose this? What are the pros and cons?
  • What strategic issues might you face?
  • How will you physically distribute the product?

FACTORS IN THE ENVIRONMENT

  • Include all the variables in the MKT environment that will affect your marketing strategy.

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